Description

Athar+ Bootcamp: Grow Your Impact

Turn your idea or initiative into a stronger brand and discover how AI can help you market, create, and grow more effectively.

Athar+ Bootcamp: Grow Your Impact is a two-day, in-person bootcamp in collaboration with the Abdulla Al Ghurair Foundation (AGF) and delivered by Zaka, designed to equip individuals and organizations creating social impact with practical marketing skills and AI-powered tools.

Whether you are a social entrepreneur, non-profit leader, university student, aspiring founder, or someone with an idea focused on creating social impact, this hands-on bootcamp will help you strengthen your brand and explore practical ways to use AI across marketing, customer acquisition, content creation, and social media.

Across four interactive sessions, you’ll learn how to build and protect your brand, use AI to better understand and reach your customers, create stronger visuals and video content, and plan and distribute social media content more effectively.

The focus is on practical application, giving you the opportunity to work directly on your own idea, initiative, or organization throughout the two days.

By the end of the bootcamp, you will be able to:
– Build a clearer and more distinctive brand and understand the essentials of intellectual property protection.
– Use AI to support customer acquisition, sales, and pricing decisions.
– Apply AI tools to create and improve visual and video content.
– Use AI to plan, create, and distribute social media content more effectively.
– Better understand your audience and identify the channels and content that can help you reach them.
– Leave with practical outputs and ideas you can continue applying to your initiative or organization.

Agenda
Day 1 — Tuesday, 29 September 2026
– 11:00 AM – 1:00 PM | Intellectual Property & Branding
Define your brand purpose, positioning, personality, and visual identity while understanding the fundamentals of intellectual property and how to protect your brand.

– 1:00 PM – 2:00 PM | Break

– 2:00 PM – 4:00 PM | AI for Customer Acquisition, Sales & Pricing
Explore how AI can support customer acquisition, sales, and pricing. Identify the right channels, sharpen your customer approach, and use AI to help improve marketing and growth decisions.

Day 2 — Wednesday, 30 September 2026
– 11:00 AM – 1:00 PM | AI for Visuals & Video
Discover how AI can support visual content creation, from image and design generation to short-form video, while keeping your brand identity and message consistent.

– 1:00 PM – 2:00 PM | Break

– 2:00 PM – 4:00 PM | AI for Social Media & Content Distribution
Learn how to use AI to support social media planning, content creation, publishing, and distribution. Explore how to adapt content across platforms and use performance insights to improve what you create.
Come with an idea, initiative, or organization you want to develop and leave with practical AI-powered tools, stronger marketing foundations, and outputs you can start applying right away.

Important Note:
This is a hands-on, interactive bootcamp. Participants are required to bring their own laptop to take part in the practical exercises and activities throughout the two days.